No uneccessary overproduction
Bijou de Bell is a Swedish jewelry brand that was founded in December 2020 by Isabella Pearson. With a local production in Gothenburg, Bijou de Bell manufactures handmade pearl jewelry in limited scale to prevent uneccessary overproduction. With timeless design and individual character. We want to break new ground in the jewelry industry and give more people the opportunity to express their individual beauty independent of established beauty ideals and standards.
We work 925 silver and natural freshwater pearls, each pearl is unique - just like you.
Individuality and community do not oppose each other, they complement each other.
"We want to create jewelry that gives all people the opportunity to express their individual beauty regardless of age, gender or context. It's about strengthening each other, together."
Isabella Pearson, founder of Bijou de Bell